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The Adfonic Mobile Advertising Mash-up: Tablets, MWC, and the growth of...

Three is a nice number (a magic number even), so we’ve included three of the latest blog posts and three of the latest posts we’ve been reading in this, our latest mobile advertising mash-up. Of these,...

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The Adfonic Global AdMetrics Report for Q1 2013: Samsung outperforms Apple in...

In the week that Mary Meeker wows the online world again with her Internet Trends report, we too see many curves point skyward. One stat in our Q1 2013 Global AdMetrics Report is that we served nearly...

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The Adfonic Mobile Advertising Mash-up: Samsung v Apple, key industry trends...

It’s been a busy couple of months at Adfonic, so we’re just about due for another mash-up to tell you what we’ve been up to! In June we recently released our Q1 2013 AdMetrics Report which looks at...

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Fourth Source: Apple v Samsung? Open v Closed?

When we released our AdMetrics for Q1 2013 into the wild, we quickly noticed that Samsung was starting to challenge Apple. While Samsung is part of the fragmented Android ecosystem, its smartphones...

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Media Week: What the death of the mobile long-tail means for agencies

The ascendancy of Samsung and Apple is well known across the mobile advertising world and beyond. We’ve even written about this ourselves in our Global AdMetrics Report for Q3 2012, and had this...

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The Global AdMetrics Report for Q3 2013

So what is really going on with mobile advertising from the ad tech perspective? There are already some big trends out there. We know, for example, that there is a very interesting spar going on...

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The Global AdMetrics Report for Q3 2013: The story so far – global really...

When we issue our Global AdMetrics Report it’s a bit like releasing an animal into the wild. If we didn’t make sure it was ready, it could easily just disappear over a hill and never be seen again. Or,...

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So what is premium anyway?

The feedback from our Q3 2013 Global AdMetrics Report continues to come in, with our latest mention being in EConsultancy’s list of interesting digital marketing statistics. One interesting query has...

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